The Lab
Field notes on custom WordPress, Claude AI integrations, WooCommerce, technical SEO and site speed — written from real client builds and our own sites.
A low-cost starter website can win you real customers — if you know what it is for. Here is what a $100 site should include, what it cannot do, and when it is time to upgrade.
Read the articleSome shared hosts block or throttle outbound HTTP from PHP, or kill long requests. Here is how we still ship Claude-powered features in wp-admin — server-side when possible, browser-side when not, and safely either way.
A new design should bring more traffic, not less. This step-by-step migration checklist covers URL mapping, 301 redirects, content, structured data and the first weeks after launch.
Core Web Vitals measure how fast, responsive and stable your pages feel. Here is what LCP, INP and CLS mean in plain language, how to check them and what usually fixes them on WordPress.
Imports, AI generation and image processing all time out on shared hosting. The one-item-at-a-time AJAX queue fixes it — here is the full pattern, with resumability, retries and progress.
Plumbers, electricians, cleaners and appliance repair companies win most of their work from local search. This guide covers Google Business Profile, service pages, reviews, citations and schema.
Portfolios all look good. These fifteen questions reveal who will actually build your site, who owns it afterwards, how it will perform and what happens when something breaks.
Skip the hype. These are nine AI features that save real time on WordPress sites — from product descriptions to nutrition analysis — plus the guardrails that keep them accurate and affordable.
Plain PHP and vanilla JavaScript are not old-fashioned — for most business sites they are the fastest, cheapest and most maintainable choice. An honest look at custom themes versus page builders, and when each makes sense.
Products, payments, shipping, tax, emails, legal pages, speed and SEO — a practical WooCommerce pre-launch checklist from a developer who has launched and fixed many stores.
Tell us what you are building. You will get a clear proposal, a fixed scope and a timeline — straight from the developer who writes the code.
